I turn your team's senior Google Ads expertise into AI agents every operator can run.
Surface wasted spend, identify growth opportunities, and enforce quality standards across every account and operator. Built on 12 years of hands-on Google Ads management and 3 years of daily AI development.
Why me
Trusted by teams at
Your team's best Google Ads thinking is trapped in one or two people.
Every Google Ads team hits the same ceiling. Senior operators carry years of pattern recognition: which search terms to exclude, when a bid strategy is misleading, where budget is quietly bleeding. That judgment stays locked in their heads. The rest of the team makes avoidable mistakes. Work gets bottlenecked. And scaling means hiring more senior people you cannot find.
Generic AI tools do not solve this. They produce surface-level output that still needs a senior person to review and fix. The fix is AI built from your team's actual decision-making frameworks. AI that knows what to look for in search terms reports, when to restructure campaigns, and which bid strategy signals to trust.
Built on 12 years inside Google Ads accounts
I have spent the last 12 years inside Google Ads accounts. Not as a strategist who delegates execution. As the person with hands on the keyboard, making the changes, reading the data, and figuring out why an account is underperforming.
Over the last 3 years I have built AI agents that cover the full scope of Google Ads management, from account audits and keyword research to ad copy, account structure, Performance Max setup, landing page optimization, device and location performance analysis, and bid strategy evaluation. Each agent encodes specific domain knowledge: the patterns, thresholds, and judgment calls that take years to develop.
This is not about replacing expertise with automation. It is about making sure your best account manager's judgment does not stay locked in one person's head. I help teams encode that judgment into AI so every operator produces senior-quality keyword research, every account gets audited against the same standards, and managers surface wasted spend across all accounts with one command.
Proven results
Scale with CPA under $400
Corporate Credit Card Startup
Launched from zero and scaled monthly spend 17x to $150k while keeping Cost per Conversion below the $400 goal. 73 closed deals in 6 months.
Spend increase with CPL down 25%
B2B Lead Generation
Starting at $14,000 spend and $227 Cost per Lead, scaled to $55,000 a month while dropping CPL to $168. Lead volume increased from 63 to 327.
Cost per SQL reduction with flat spend
Fintech Startup
With flat spend, two restructures, and CRM-synced conversion actions, Cost per SQL dropped from over $4,600 to $1,836 while SQLs rose from 7 to 15.
What clients say
"Our company had a very ambitious growth plan for 2022 and we brought in Jose to help with our paid ad campaigns. Jose got our Google Ads program up and running quickly, fixed our conversion tracking and set up a performance dashboard in our CRM. Within just a few short weeks we could see a significant jump in our inbound pipeline coming from his work and this continued in our time working together. He also was extremely clear in presenting weekly results and opportunities for improvement. We're very happy with the results provided and highly recommend his services!"
"Since 2017 we've cycled through PPC agencies trying to get better results. Historically we've always had a 2% CTR and 2% conversion. Jose has been able to double our CTR and Conversions within the first month. We couldn't be happier. We also like that Jose was able to accomplish 12 months' worth of work in 1 month since he's a dedicated person to us instead of an agency that spreads its resources too thin."
"Jose has been tremendously helpful in maintaining and structuring our Google Ads accounts more efficiently. His insights and attention to detail have made all the difference in expanding and improving our overall campaign performance. We are now generating more Leads and Purchases from our B2B customers than in previous years. Working with him has made us more confident in improving performance and increasing ROI with our Paid Search campaigns."
How people work with me
Free Google Ads Audit
A complete diagnostic of your Google Ads account. Identifies wasted spend across campaigns, ad groups, and keywords, evaluates bid strategies, and surfaces growth opportunities with prioritized actions.
Request your free audit →Coaching + AI Workflows
One strategy call per week to review account performance and plan next moves. Daily async support on Slack or Loom. Clear direction on which optimizations to prioritize, where spend is being wasted, and how to use AI to move faster. You stay in control.
Starting at $999/month
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Learn more →AI Implementation
Your senior people's judgment, encoded into AI agents your entire team can run. Managers see wasted spend and quality gaps across all accounts. Operators produce senior-quality work on every management task. For agencies and in-house teams.
Starting at $5,000/month
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Learn more →Common questions
Coaching
What is the difference between coaching and hiring a Google Ads freelancer?
A freelancer manages your account for you. Coaching makes you better at managing it yourself. You stay in control of your accounts. I give you the frameworks, feedback, and AI workflow guidance to make sharper decisions and move faster.
Do I need to be experienced in Google Ads to benefit from coaching?
You need to be hands-on in accounts, but you do not need to be senior-level. Coaching is built for PPC managers, growth marketers, and consultants who want to improve their decision-making and learn how to use AI to amplify their existing work.
What does a typical coaching week look like?
One strategy call to review performance and plan next moves. Daily async support via Slack or Loom for anything that comes up between calls. Plus optimization playbooks and audit frameworks tailored to your accounts.
AI Implementation
What exactly gets built during AI implementation?
Custom AI agents encoded as Claude Code skills. For managers: agents that surface wasted spend, identify growth opportunities, report optimization coverage, and enforce quality standards. For operators: agents that guide keyword research, account structure, ad copy creation, account management, bid strategy, and bid adjustments. Each agent encodes your team's decision-making standards so the output is consistent regardless of who runs it.
How long before my team can use the agents?
The first usable agents are typically ready within 2 weeks. From there we iterate based on real usage and results or keep deploying new agents at a cadence of 2 to 4 per month, depending on complexity and team adoption rate. Your team is trained to run and maintain the agents independently.
Does my team need AI or technical experience?
No prior AI experience is needed. Your team does need to be comfortable working in the Claude Code Desktop App and have basic prompting skills for cases where additional context is needed beyond the single command. The domain knowledge and judgment are encoded in the agent itself. The learning curve is minimal.
Request your free Google Ads audit
Get a complete diagnostic of your Google Ads account. The audit identifies wasted spend across campaigns, ad groups, and keywords, evaluates your bid strategies, and surfaces growth opportunities you are missing. Each finding is prioritized by estimated monthly impact so you know exactly where to focus.
Below is a demo audit built with realistic data from a fictional account. The numbers, structure, and findings reflect what a real diagnostic looks like. Use the arrows or click to navigate.
View sample audit presentation →Submit your details below and I will personally audit your account. You will receive an email with instructions to grant read-only access. Once confirmed, your audit report will be delivered within 48 hours.
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