B2B Google Ads management and coaching. Built on 12 years of hands-on experience.
I help businesses generate more revenue with Google Ads by converting more qualified leads. Conversion tracking, CRM integration, and performance dashboards included.
Why me
Trusted by teams at
Built on 12 years inside Google Ads accounts
I have spent the last 12 years inside Google Ads accounts. Not as a strategist who delegates execution. As the person with hands on the keyboard, making the changes, reading the data, and figuring out why an account is underperforming.
That hands-on work is what I bring to every engagement. When I manage your Google Ads, you get someone who has seen the patterns across 100+ accounts and knows where budget leaks before they show up in reports. When I coach, I teach the frameworks I use daily so you can make sharper decisions on your own.
I treat Google Ads as a system, not a channel. The ad is the start. What happens after the click, conversion tracking, CRM integration, offline conversions, dashboards, determines whether your spend turns into revenue. Every engagement I run covers the full picture.
Proven results
Scale with CPA under $400
Corporate Credit Card Startup
Launched from zero and scaled monthly spend 17x to $150k while keeping Cost per Conversion below the $400 goal. 73 closed deals in 6 months.
Spend increase with CPL down 25%
B2B Lead Generation
Starting at $14,000 spend and $227 Cost per Lead, scaled to $55,000 a month while dropping CPL to $168. Lead volume increased from 63 to 327.
Cost per SQL reduction with flat spend
Fintech Startup
With flat spend, two restructures, and CRM-synced conversion actions, Cost per SQL dropped from over $4,600 to $1,836 while SQLs rose from 7 to 15.
What clients say
"Our company had a very ambitious growth plan for 2022 and we brought in Jose to help with our paid ad campaigns. Jose got our Google Ads program up and running quickly, fixed our conversion tracking and set up a performance dashboard in our CRM. Within just a few short weeks we could see a significant jump in our inbound pipeline coming from his work and this continued in our time working together. He also was extremely clear in presenting weekly results and opportunities for improvement. We're very happy with the results provided and highly recommend his services!"
"Since 2017 we've cycled through PPC agencies trying to get better results. Historically we've always had a 2% CTR and 2% conversion. Jose has been able to double our CTR and Conversions within the first month. We couldn't be happier. We also like that Jose was able to accomplish 12 months' worth of work in 1 month since he's a dedicated person to us instead of an agency that spreads its resources too thin."
"Jose has been tremendously helpful in maintaining and structuring our Google Ads accounts more efficiently. His insights and attention to detail have made all the difference in expanding and improving our overall campaign performance. We are now generating more Leads and Purchases from our B2B customers than in previous years. Working with him has made us more confident in improving performance and increasing ROI with our Paid Search campaigns."
How people work with me
Free Google Ads Audit
A complete diagnostic of your Google Ads account. Identifies wasted spend across campaigns, ad groups, and keywords, evaluates bid strategies, and surfaces growth opportunities with prioritized actions.
Request your free audit →Coaching
One strategy call per week to review account performance and plan next moves. Daily async support on Slack or Loom. Clear direction on which optimizations to prioritize and where spend is being wasted. You stay in control of your accounts. I make you better at running them.
Learn more →Google Ads Management
Full strategy and execution for your Google Ads. For marketing managers who need a hands-on expert without hiring full-time. Includes conversion tracking, offline conversions, CRM integration, and performance dashboards. You get a dedicated partner, not an agency that spreads thin.
Learn more →Frequently Asked Questions (FAQ)
Coaching
What is the difference between coaching and hiring a Google Ads freelancer?
A freelancer manages your account for you. Coaching makes you better at managing it yourself. You stay in control of your accounts. I give you the frameworks and feedback to make sharper decisions and move faster.
Do I need to be experienced in Google Ads to benefit from coaching?
You need to be hands-on in accounts, but you do not need to be senior-level. Coaching is built for PPC managers, growth marketers, and consultants who want to improve their decision-making.
What does a typical coaching week look like?
One weekly strategy call to review performance and plan next moves. Daily async support via Slack or Loom for anything that comes up between calls. Plus optimization playbooks and audit frameworks tailored to your accounts.
Google Ads Management
How is this different from hiring an agency?
An agency splits attention across dozens of clients. I work with a small number of accounts so each one gets the depth it deserves. You work directly with me, not an account manager lacking deep Google Ads knowledge.
What does the management service include beyond running ads?
Strategy, execution, conversion tracking, offline conversions, CRM integration, and performance dashboards. I manage the full system that connects your Google Ads spend to revenue, not just the campaigns.
How involved do I need to be?
Minimal. I manage the account independently and keep you updated weekly. You stay informed without being in the weeds. When strategic decisions need your input, I bring them to you with a recommendation.
Request your free Google Ads audit
Get a complete diagnostic of your Google Ads account. The audit identifies wasted spend across campaigns, ad groups, and keywords, evaluates your bid strategies, and surfaces growth opportunities you are missing. Each finding is prioritized by estimated monthly impact so you know exactly where to focus.
Below is a demo audit built with realistic data from a fictional account. The numbers, structure, and findings reflect what a real diagnostic looks like. Use the arrows or click to navigate.
View sample audit presentation →Submit your details below and I will personally audit your account. You will receive an email with instructions to grant account access. Once confirmed, your audit report will be delivered within 48 hours.
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